Make business decisions with confidence

Pragmatic market research that provides actionable results

Incisive market research, focused on your business needs

Get under the skin of your target audiences

crowd of people with magnifying glass bringing some into sharp focus

Our aim is to provide incisive, pragmatic research that will ensure that you make the right decisions for your organsiation.

Research often makes the critical difference between good and bad business decisions and our highly experienced team is on hand to help.

Hiring external resource provides the objectivity you need and provides a cost-effective way of getting the expertise you need, when you need it.

What we do

BrandConcerns specialises in qualitative research. We work with our clients to support them where they need help – we can run the whole project for you from initial design right through to agreeing actionable outcomes or we can offer ad hoc support helping you in specific areas.

We understand that you can’t always plan when you need research help or, even what help you might need, which is why we’re flexible enough to step in at the last minute or take on part projects.

Whilst we specialise in qualitative research, we advise on quantitative projects working with one of our preferred partners to deliver the project.

Our team is highly experienced in both running large, complex research projects for whole countries as well as smaller, simpler ones for start-ups and micro SMES.

Our values

Depth – understand the whole picture / the context.

Pragmatic – actionable results

Tailored – not off the peg but research programmes that fit your specific needs

Team players – fit in with your way of working whilst bringing our own expertise

Expert – highly experienced but not dogmatic

Our approach to research

Our approach to research is very simple we have three golden rules – know:

Why? – are you doing this research & what do you need to find out

Who? – do you need to talk to

How – are you going to engage with them

Like all the simplest things, it’s harder than it sounds but by following these rules, we ensure that your research is focused on the needs of your organisation to provide the insights you need to move forward with confidence and commitment.

Our services

Our team is:

Highly experienced
Flexible
Incisive
Pragmatic
Analytic
I highly recommend Fenella for new product development – she helped shape the development of Bolle through her insightful research – both qualitative and quantitative including taste testing.
Expert research even on complex topics. Fenella is quick to grasp what is required and work out an effective way to get answers to our burning questions.
Fenella has particularly strong facilitation skills – she always puts participants at ease, is clear in her communication and brilliant at probing. The nature of the projects we do is incredibly varied and it’s important for someone to be able to pick things up and immerse themselves quickly – Fenella is very good at this…
Fenella is our first port of call for any research. She is great to work with and really understands how to get under the skin of the consumer whether dealing with UK consumers or those in China, Brazil or Russia.
I have worked with Fenella on many research projects and have always found her research spot on. She is highly personable, thorough and insightful whether we’re researching concepts or market ready designs she gets to the bones of the issue. She really knows her stuff!

Our team is:

Highly experienced
Flexible
Incisive
Pragmatic
Happy to work with agencies, research companies or direct with clients
Comfortable right up to board level
Analytic
I have worked with Fenella on many research projects and have always found her research spot on. She is highly personable, thorough and insightful whether we’re researching concepts or market ready designs she gets to the bones of the issue. She really knows her stuff!
I highly recommend Fenella for new product development – she helped shape the development of Bolle through her insightful research – both qualitative and quantitative including taste testing.
Expert research even on complex topics. Fenella is quick to grasp what is required and work out an effective way to get answers to our burning questions.
Fenella has particularly strong facilitation skills – she always puts participants at ease, is clear in her communication and brilliant at probing. The nature of the projects we do is incredibly varied and it’s important for someone to be able to pick things up and immerse themselves quickly – Fenella is very good at this…
Fenella is our first port of call for any research. She is great to work with and really understands how to get under the skin of the consumer whether dealing with UK consumers or those in China, Brazil or Russia.

Our experience

We work across a wide range of sectors for both end clients and agencies.

Some of the organisations we’ve worked for:

Anglo American

Arla Foods

Barclays

BDO

Dominican Republic Government

Dr Beckmann

ForFarmers

GasMet

Government of Mauritius

HSBC

Isle of Man Government

Juicy River

NatWest

National Rail Museum

Northgate

Nutreco

Omsco

Openfield

Santander

Standard Life

The Arts Council

The Manchester Growth Hub

The National Grid

ucisa

Unilever

Agencies:

Brandspeak

Ipsos Mori

Karian & Box

Lascelle Studios

PI Global

The Manchester Growth Hub

Up to the Light

Our experience

We work across a wide range of sectors for both end clients and agencies.

Some of the organisations we’ve worked for:

Anglo American

Arla Foods

Barclays

BDO

Dominican Republic Government

Dr Beckmann

ForFarmers

GasMet

Government of Mauritius

HSBC

Isle of Man Government

Juicy River

NatWest

National Rail Museum

Northgate

Nutreco

Omsco

Openfield

Santander

Standard Life

The Arts Council

The Manchester Growth Hub

The National Grid

ucisa

Unilever

Agencies:

Brandspeak

Ipsos Mori

Karian & Box

Lascelle Studios

PI Global

The Manchester Growth Hub

Up to the Light

Our experience

We work across a wide range of sectors for both end clients and agencies.

Some of the organisations we’ve worked for:

Anglo American

Arla Foods

Barclays

BDO

Dominican Republic Government

Dr Beckmann

ForFarmers

GasMet

Government of Mauritius

HSBC

Isle of Man Government

Juicy River

NatWest

National Rail Museum

Northgate

Nutreco

Omsco

Openfield

Santander

Standard Life

The Arts Council

The Manchester Growth Hub

The National Grid

cisa

Unilever

Agencies:

Brandspeak

Ipsos Mori

Karian & Box

Lascelle Studios

PI Global

The Manchester Growth Hub

Up to the Light

Get in touch

Please drop us a line, as we’d love to hear from you.